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To save time on small acquisition-oriented videos in particular ; in fact, these videos seem less suitable for branding campaigns, where the video actively participates in the message and the image conveyed. To more easily activate Acquisition campaigns on Youtube . These are formats which today demonstrate their interest in terms of performance in lead capture or in generating turnover. Be careful however, these formats are not very suitable for : Large-scale branding campaigns with a strong creative message. Example: campaign relaying a TV spot. Advertisers with a demanding graphic charter to respect.
  
In the direction of video intensification In any case, this confirms the desire of Korea Phone Number Data the two giants to generalize the video format to all advertisers, and is also in line with the latest initiatives taken: Addition of video as a criterion for the relevance of an account : today, the fact of activating or not advertising campaigns in your Google Ads account is a criterion taken into account in the famous Google Skill Score, thus judging the “quality” of the account (in the same way as optimizations or display). Intensification of innovations and new products Video over the last 12 months : Youtube for action, Youtube Leads, Youtube and Audience Custom Intent.



Convinced of the importance of adding video to your campaigns? Want to go further ? Contact the experts at our digital agency in Nantes , benefit from this functionality, and deploy an advertising strategy on Youtube adapted to your objectives! Bringing your prospects to your site is good, but on a site optimized for navigation and conversion, it's better! Is your site up to date? Download our checklist and take the test! How to maintain your activity?  What operations should be undertaken with customers and partners? It's not easy to see clearly and move forward in this unprecedented situation. This is why leboncoin Publicité and Yumens discussed the agency's responsiveness to meet the needs of its employees and clients, with supporting evidence ... illustration leboncoin Group Adapt in a few days or a few hours: instructions for use You will not be surprised to read that Yumens, like many, had to and knew how to reorganize very quickly to ensure its business continuity.