rather than choosing the same budget option because that’s what you had las...

mr269565@gmail.

Bing, etc. Projection table by channel (Google, Facebook, Bing) Let’s say my budget for this month is $345,000. I might have started the month wanting to spend $300,000 on Google and $45,000 on Bing, but given the performance we've seen this month and the difference in CPA, I've shifted that spend to maximizing Bing available on Google, and then spend the remaining budget on Google.



This performance-based flexibility is even more apparent when you predict what B2B Email List performance would look like if I stuck to our original budget versus our current forecast. Worksheet with Previous Spend, Estimated Spend, and Spend Variance columns By simply adjusting the budget, we were able to save $1,000 in spend, gain 99 more conversions, and lower our overall CPA by $0.74. Now, these may not be huge groundbreaking statistics, but I’ve never met anyone who didn’t want to save money and drive more conversions at the same time.





Choose the budget type that best suits your account Understanding more about the nitty-gritty of campaign management, it's important to make sure you're using the right budget type for your needs. Each platform has its own budget settings, and they all seem to work differently. Facebook budgets work differently if you're trying to use a daily or lifetime budget. Facebook Ads Daily Budget vs Lifetime Budget Google Ads has a campaign level or shared budget. This may be an item to check in on a quarterly basis, but make sure you're using the correct budget settings for your goals. As the year goes by, as your marketing campaigns evolve and plans change, it’s important to take a step back and make sure you’re setting yourself up for success.