SEO and PPC the path to coexistence

akhipakhi090807

Coexistence of SEO and PPC (listing advertisement). Even if you're not in charge of search engine marketing, if your work involves search engines in some way, you've probably heard of this topic. This time, Yusuke Murayama, an SEO consultant at Ayudante, and Yohei Takara, an SEM consultant at Ayudante, exchanged their knowledge and ideas about the possibility of coexistence, and as of March 2015, there is a future. Collaborate on possible answers. At the time of writing, the two are staying in San Jose and are participating in SMX WEST 2015, the world's most influential search engine marketing event. This article is heavily inspired by sessions with SMX's top speakers, but much of its framework is built on the open-ended discussions that resulted from the input. I'm writing from a business trip, so there may be some rough edges, but I hope you can get a feel for the live experience.


First, SEO consultant Murayama will talk about user experience in search from a Canada Phone Number Data content perspective. [SEO] Searching for search keywords in the purchasing process What the search keywords mean Existence of keywords that make it impossible to fully understand search intent The need for contextual content From here, I will pass the baton from Murayama to Ho, and draw the direction of coexistence with SEO from the PPC side. [PPC] Display & video advertising that stimulates new demand Content that connects the customer journey x remarketing Possibilities of dynamic search advertising from the site structure level [SEO] (1) Exploring search keywords in the purchasing process When people purchase goods and services, they go through certain purchasing processes, but not always. For example, the flow is as follows.




Relationship between purchasing process and content purchasing process Reference From Bill Hunt's session Although not all products and services go through this purchasing process, most products and services require several steps to be purchased. The same goes for search, which has become essential to our modern lives. It is searched every few steps. Now that the act of searching has become so familiar, it's hard to know which step will be the first contact with a user. Based on the search user's questions above, it is possible that those who feel that wine is good will have first contact with those who are starting from an understanding of wine, such as "What is wine?", and those who have some knowledge about wine.