Neglecting Mobile Users

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Ignoring the Customer’s Voice
Whether it’s feedback on a product or reviews on a social media page, not listening to your customers is a major misstep. They often have invaluable insights that can truly improve your business.  Taking the time to listen can lead to significant improvements in both product and strategy. This seems like a very obvious one, but a mistake we see very often in business.

Not Setting Clear Goals
Every campaign or initiative requires clear, measurable australia mobile phone number objectives. Just “being online” isn’t a goal. Instead, aim for actionable targets, such as increasing sales by 10% by June, boosting email subscribers by 50 in November enhancing website traffic by a significant percentage etc. At ePresence, we emphasise the importance of actionable goals to drive genuine progress.



With the majority now accessing the internet via mobile devices, not having a mobile-responsive website or ad campaign is effectively shutting your doors to potential customers. Do you know what percentage of visitors view your site on mobile? Why not take out your phone now and experience your website firsthand? Ask yourself: is this the user experience I want for my potential customers? Ensuring a seamless mobile experience isn’t just an option, it’s a necessity and we encourage that.