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Additionally, one of the key points noted in the podcast is that AutoNation focused on optimizing their GMB profiles (Google My Business). Through GMB profile optimization alone, they recorded the following stats in their business; 18,000 leads generated with a close rate of a whopping 23%! Note: they esteemed their Google My Business profile and used to post and update this page with relevant and up-to-date information.
As if more is needed, AutoNation strives for consistency in its website layout and terminology. They build custom landing pages for specific car makes and models, localizing content with dealership locations. Additionally, they real estate agent email list create pages for topics like setting up Apple CarPlay or Android Auto, which attract significant traffic. Overall, Brian Free, the Senior Director of Digital E-Commerce at AutoNation, offers a clear picture of the challenges and opportunities in the SEO automotive industry, focusing on digital strategies to overcome obstacles and drive growth to their business. Case Study 2- RV Dealership the ROI of their company and online leads.
Therefore, they sought an automotive SEO agency to conduct a site audit to fully strategise and plan out their planned ROI. After a full audit was performed, the following automotive SEO strategies were identified to revamp the site; Solid link building On-page SEO Image and metadata optimization Improve website user experience Optimized Google My Business for placement in local search. Make use of fresh content to rank for more keywords After three months of implementing SEO strategies for automotive company, here are the stats witnessed on the RV dealership site: analytics rv dealership analytics From the above expounded automotive SEO case studies, it is clear enough that the game for online visibility and leads generation is none other than implementing best automotive SEO practices in your business. Therefore, the mantra “change or get left behind” rings more accurate than ever in the automotive industry.
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