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Driven by the belief that in today's market the ability to change and respond to new needs is the key to success, i have worked and work with my team in the name of continuous research and innovation with the aim of finding new solutions that contribute to improving processes and consequently our results. More and more companies and users around the world are using ecommerce. Consumer demands have long influenced delivery methods. Packaging represents one of the best brand promotion systems, potentially offering infinite possibilities and communication opportunities. Everything should be focused on delivering a unique brand experience that customers want to share and repeat.
Can you tell us lorenza what the situation is in italy by operating in the online market, companies, even the smallest ones, have understood the possibility of growing their business, expanding their customer base and amplifying the diffusion of their brand. Since , the online seo expater bangladesh ltd commerce market has been constantly evolving we have more than thousand new businesses active online. A growth of compared to ! At the same time we have witnessed an increase in users and the evolution of consumption habits consider that according to the latest estimates in italy there are . Million unique users approximately of the italian population of which access from smartphones.

A tool that has contributed to changing consumption patterns by allowing customers to purchase anywhere and at any time. The average spend for e-shoppers is euros . Among the various sectors, ecommerce of physical products with peaks of up to + , health & pharma/pharmacy and food & grocery/food + are those that have benefited the most. We can say that ecommerce has become part of all italian homes. In this context, logistics and packaging play a primary role. Packaging in particular represents the only physical contact with the customer in the purchasing process, an opportunity to communicate with the customer, consolidate the perception of the brand and differentiate oneself from the competition.
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