Overly cluttered website

rajia12

People with visual impairments rely on images being provided with alternative text. Image descriptions are used with the help of reading programs to verbally convey the content. This allows even people who cannot see the image to understand what it is about. B2B companies should therefore ensure that images are provided with alt tags when uploading them to websites and other platforms. Alt tags are typically between 70 and 140 characters long.

The content should simply describe what the image shows. Search engines also evaluate this text and consider it in their rankings. Due to motor impairments, many people cannot navigate websites with a mouse. B2B companies should therefore urgently enable navigation on websites using the tab key. This is achieved through special HTML elements. In addition, the design should ensure that navigation buttons are sufficiently spaced apart. Understandability

Information, text, and elements should be presented simply and understandably. Using easy-to-understand language is particularly useful in the B2B sector. Simple language means texts that are uncomplicated and easy to read. Simple texts are not only suitable for people with disabilities, but also faster and easier to understand for all other users and non-native speakers.

Digital platforms (or marketplaces) have been a driving force for years. They are now becoming rich people database increasingly important in the B2B sector. The development in 2020, as a result of the pandemic, has further increased user behavior toward online shopping in general. This requires re-examining existing B2B e-commerce strategies and, if necessary, developing (new) marketplace strategies.

This raises the following questions for your company's B2B e-commerce strategy:

Does my company have an online store? If so, how do I supplement it by using marketplaces such as Amazon Business? If not, do I build my own online store for my company? Or do I rely exclusively on established marketplaces to sell my products online? And if such platforms are used for future sales, how does this change my online marketing planning? And do marketplaces offer me access to new customer groups that my company hasn't previously reached?

E-commerce is a topic that few B2B companies can ignore. Digital marketplaces are becoming increasingly important for their e-commerce strategy. And these marketplaces offer significant sales opportunities. If you don't yet have a strategy or are considering renewing it, you now have further reasons to do so. Carefully weighing the opportunities and risks is key here.