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DevelopmentWeb designEcommerceCustomersOur clientsSuccess storiesBlogContactESMARKETING DIGITALAutomotive digital marketing strategies to attract more customersPUBLISHED ONSEPTEMBER , BY ENG. PABLO M. SUAREZAutomotive digital marketing strategies are becoming one of the main pillars to scale sales for car dealerships and companies in the industry.
This has been influenced by a change in customer behavior that Mailing Data Pro has occurred in recent years the process of choosing a car that previously began with the traditional visit to dealerships , today begins on a digital screen . According to DealerWebb Services , % of car buyers search online for months or more to arrive well-informed at their first visit to the dealership.a car begins earlier and in the digital sphere. So, the competitive advantage is to be present there, with strategies to attract customers that are specialized in the automotive niche.

What is automotive marketing? Automotive marketing is the set of techniques and tools used to promote and sell automotive products and services. With the expansion towards digital, marketing has specialized in detecting customer preferences early and offering them, in addition to products and services, distinctive purchasing experiences , whether in a long purchasing journey ( to months ) or in more immediate decisions (less than months).Automotive digital marketing actions are developed with different strategies.
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