Goals such as employer branding, strengthening

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How is the website performing? Which social media channels are there and what effect do they have? Are you listed in important directories? Are you mentioned and recommended in backlinks and on other sites? What offline marketing activities does your company carry out? To analyze the fifth C, Context, a TOWS analysis makes sense. This is similar to the well-known SWOT analysis, but is more detailed and better represents the relationship between the factors. The acronyms stand for Strengths, Weaknesses, Opportunities and Threats . A holistic view of these aspects with regard to marketing helps to create a realistic concept.

Infographic showing the grid of a TOWS matrix. With the TOWS analysis, you HK Phone Number look at external and internal factors and combine the elements of the classic SWOT analysis into a more comprehensive picture. You can find further frameworks and assistance on this topic in our dedicated guide to situation analysis . Marketing goals Once you have analyzed your current situation, it is time to set the marketing goals for the marketing strategy based on the analysis . To do this, refer to your company's goals, for example sales, profits, market share and customer loyalty. the brand or rethinking and changing the behavior of the target group (e.g. in NGOs or public sector projects) can also be included.



The goals of the marketing strategy look different for every company. At svaerm, we help you identify marketing goals that are right for your business. Because we rely on individual, tailor-made solutions . It is always important that the goals are measurable, relevant and realistic . The SMART formula applies to this. This requires specific, measurable, achievable, relevant and time-limited indicators for each goal, which helps you set realistic marketing goals. The more specific your marketing goal is, the easier it is to achieve it. Marketing strategy The next step for your marketing concept is to create a marketing strategy based on the status quo analysis and marketing goals.