Your advertising efforts to be more successful in the future! Read also: Contextual marketing i.e. the right message to the right person Data Driven impact on marketing Data Driven Marketing strategy is extremely important for marketing. Why is this so important? Well nowadays we generate a lot of data! The use of various platforms such as Facebook Google Amazon YouTube Netflix and other wellknown social networks further increases their number. It is worth noting that for advertisers data is also an important element . They can be the difference between a profitable and a very profitable campaign.
A special feature of modern marketing is that every visit to the website every inquiry or purchase can be precisely tracked and used for further marketing activities. So how does Data Driven impact marketing? At the very beginning it Hit Post should be noted that the main center of gravity of marketing activities has moved from the area of reach towards the precision of these activities! Although until recently building reach was a key element of the effectiveness of the message in the case of mass sending of advertising mailings it did not bring the expected effect. Open rate a huge change A perfect example was the percentage change in the Open Rate statistics of mailing campaigns. When campaigns were sent to nonprofiled mailing databases in the rate for all industries was on average ..
In turn in when databased mailing systems were already available the value increased to almost . The conducted research is great proof that campaigns implemented using data increase their effectiveness even twice ! This solution allows you to reduce the financial outlays needed to implement the campaign and use the funds for other complementary activities. Data Driven in Poland and around the world Currently there is a noticeable systematic increase in the scale of data use for advertising purposes both in Poland .
發表於 2024-3-13 13:35:24
