Online content marketing, key to developing physical sales

humuhumairahimu

Online content marketing, key to developing physical sales With web-to-store, the first door to the store is on the Internet. Hence the interest in optimizing your online presence with relevant local content to generate more qualified traffic and purchases at points of sale. Update with Philippe Le Meau, Managing Director of Actis. This is the meaning of the story: today, store visits are decreasing, but the volume of turnover per visit is increasing.


Proof that well-informed on the internet, consumers optimize their visit to the store. ? closevolume_off “The first thing to do is to analyze the content of a defined sector on a large scale, in order to identify the Hong Kong Phone Number  main themes mentioned, the lexicons, the syntax, etc.”, indicates Philippe Le Meau, general director of Activis , specializing in qualified traffic generation and content marketing strategies.



The second step aims to identify the brands that obtain the best natural referencing in the specific sector, in order to be able to challenge them as best as possible, on behalf of the client. The third phase consists of studying their ecosystem to identify the content, concepts and ideas that these competitors use as well as the sites on which they publish. “At the same time, we identify audience hubs (corporate sites, comparison sites,