Tencent not only holds the budget

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The vertical screen ecology has always been the strength of short video platforms such as Douyin and Kuaishou. In the field of micro-short dramas, it also has an earlier layout and a deeper foundation. Moreover, the short video platform has a large amount of user data, and it is easy to match the type of short dramas that users like through big data. More and more young people’s social circles are gradually turning to Douyin, and their mutual sharing can easily trigger discussions about short dramas. Looking back at the early days of the short drama industry,


short drama mini-programs played a key role in advertising on platforms such as Malaysia Phone Number Data Douyin and Kuaishou. Therefore, in the future battle for short dramas, short video traffic will still be the most important part. But Tencent is not without its advantages in micro-short dramas. After supervision, short plays will inevitably develop in the direction of quality and standardization. As traditional film and television companies, actors, directors, etc. join in, the threshold for producing short dramas will continue to increase. A large number of MCN companies, short drama production





companies, including online literary platforms will feel cost pressure. , but also holds a large number of high-quality IP. Therefore, whether it is the adaptation of high-quality literature, games, and comics, or the short drama of traditional film and television IP, Tencent has a unique advantage. Looking back at the development of short dramas, we can see that it is closely related to changes in people’s lifestyle and entertainment styles. Short dramas once grew wildly and became a phenomenon-level popular project to make money.