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Those from other websites, are great for helping your domain authority and chances of ranking. , these links will come. But, it’s still important to build out internal links between your content. Content optimization - screenshot showing an internal link Whether you’re creating a new piece from scratch or performing a refresh, go through your site and include links to your new piece within older content (from a relevant spot).

Then, do the same for your new piece and link out to other pieces you have, using relevant copy as anchor text. Internal linking not only helps your SEO, it also provides a better experience for your readers. If someone has a question Iceland Phone Number about something you’re covering, and you have the term linked to a helpful guide, they can easily get the information they need. Tip: Create a spreadsheet that tracks your articles and target terms with a column that indicates whether you’ve linked from one relevant article to another.



It’s easy to lose track of what pieces are linking where, and a spreadsheet goes a long way. 5. Break up the copy for a better reading experience Nobody likes clicking a link only to find themselves face-to-face with a wall of text. Massive articles with no visuals or breaks in the copy will likely drive your audience away, and quickly. This hurts your bounce rate and ultimately your chances of ranking. Here’s an article we recently published about the YouTube algorithm.