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Each year, Whitespark, a leading provider of local search marketing services, releases a comprehensive report examining the latest findings on local SEO and the most important ranking factors. The 2023 report provides critical findings on which factors affect local SEO the most, according to experts. Below are some key findings that can help you decide this year’s strategy for local SEO and ranking. Local Search Ranking of the crop for organic search results.
These businesses appear along with maps and other outstanding information on Google’s SERP when customers research local businesses. Whitespark’s research found that, out of all the ranking factors, some of the most vital factors that can help land Afghanistan Email List business on the local pack rankings include the following: Your GBP Category: Your Google business profile’s category has a large effect on the visibility of your business in the local pack.
Make sure to choose a category that best reflects your business. GBP’s business name and title: Integrating keywords into your title is somewhat frowned upon by Google. However, if you can integrate a keyword relevant to your business, it can drastically increase your visibility in the local pack. Proximity to Point of Search: The closer your business is to the searcher’s location, the greater the chance it has of appearing on the local pack rankings.
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