In well see content teams become deliberate about testing AI tools and applying them in creative ways. For example the team at Calendly held a weeklong AI Summit to figure out what tools and use cases made sense for them. Content marketing trends screenshot of a linkedin post from Emily Lentz of Calendly Deliberate cooperative teamwide experimentation will be how many of the best marketing teams incorporate AI in Source Even if you cant devote a whole week to figuring out .
AI you can set aside an hour or two at regular intervals. Read about the tools follow some experts and record what you learn. Then apply it in ways to let your team move faster and create better content. Marketers that do that this year will Laos Phone Number Datawin with audiences and search engines. How to prepare for this trend Block a set time to review AI tools and how to use them. Pick three ways to use AI and incorporate them into your workflow. Schedule a date three months away to review your success. Repeat regularly to expand your AI adoption. Just getting started This guide to AI in marketing is your shortcut to using the newest tools and tactics.
Personalization becomes AIs new superpower What if you could send a unique marketing email to each of your newsletter subscribers every week filled with content curated based on their individual behavior Think of the effect on your open and clickthrough rates Its actually a reality right now. And its just one of the ways AI will make all content marketing channels ultrapersonalized in Personalization has been a cornerstone of marketing since long before Netscape deployed the first cookie to track website visitation. The challenge has always been gathering realtime information from a large group of individuals and using it to instantly alter each customers experience. Thats right in AIs wheelhouse. In another application you can send a blog post reader to a dynamic version of your homepage based on their past behavior. If someone just read three
發表於 2024-3-11 12:45:12
