Content Marketing and educate

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That is why, in this content, we will explain the process of producing our own style guide and give you tips to build one for your company. Come on? Things to know before you start Before we begin, it's important to define what you want to address in your style guide. We chose to make a complete guide, explaining in detail the language and tone of voice of each of our channels, but that doesn't mean you need to do the same with yours. MailChimp 's style guide (which inspired us a lot in producing ours), for example, is rather brief: they chose to address only textual patterns. In our case, as we have many channels, many people involved and a lot of content being produced in all of them, it is essential for us to talk about good practices, not only textual, but also image, in each of them.

However, it is important to keep in mind that your guide NEEDS to contain: Tone of Bahamas WhatsApp Number voice of your brand Language Details and definitions of how to use certain terms (we decide, for example, that we will write email like this, without a hyphen). Structure of a style guide How to structure your style guide? Here, we're going to show you how we structure ours and how you can structure yours. Remember that what we are going to put here are suggestions, not rules. Adapt according to the needs of your company  Section 1: Company Tone of Voice This should be the introductory section of your guide. In it, it is important to talk about your emotional language choices.





Who do you want to be  Who wants to be your company? How does she want to be seen by people who come into contact with her from any brand content? Here, for example, we make the decision to want to be an authority and reference when it comes to Content Marketing and educate without preamble. That already says a lot for someone who is going to read our texts or write for our blogs. We want to educate by being objective and direct to the point. Define general tone and voice styles In section 1, it is also interesting to define general tone and voice styles. The company values ​​can guide you a lot in the production of this part. Look at our definitions as an example: The voice of Rock Content Our voice is energetic, friendly, informal and objective.