Search Console Where you may previously

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Console Now more than ever it is recommended to use the 'compare tool' in Google Search Console, with which you can easily compare with a previous period. Compare tool in Google Search Console Compare tool in Google only have seen significant changes with a month-on-month comparison, this can already be the case with a week-on-week comparison. During this time, the search behavior of your target group can change every day.

If you click on only one KPI (so only impressions, only clicks, only CTR or only average position) Google Search Console automatically adds a 'difference' column to the table. If you use this column to sort, you can see the biggest differences (positive or negative) for the photo editor time period and metric you selected at the touch of a button. 'Difference' column in Search Console 'Difference' column in Search Console If you only click on impressions and sort them using the difference column.



You will quickly see what Google users are searching for more or less in the period you specified. If you do this for clicks, you will immediately see the actual traffic you have gained or lost. This can of course be due to a changed search behavior of your target group (use Google Trends), but also due to competitors who are optimizing considerably, which increases their organic rankings. Follow the media The media currently has a huge influence on customer behavior. Are they told paracetamol is better than ibuprofen.